Case study

Driving Microtargeted Development in 290 Villages


SocialCops partnered with the Tata Trusts and Government of Maharashtra to drive rapid development in Chandrapur. We used our platform to create village development plans that will improve budgeting, program implementation, and department planning.


Tata Trusts

Government of Maharashtra

Sudhir Mungantiwar

Cabinet Minister, Maharashtra

Ashutosh Salil, IAS

District Collector, Chandrapur





villages covered


people surveyed

6.9 mil.

data points collected


surveyors trained

See the story of how data-driven governance drives microtargeted village development in Chandrapur, Maharashtra

The Problem

Driving targeted development in one of India's most diverse districts

Chandrapur has vast natural resources, yet it remains underdeveloped. However, a traditional development plan can't account for the sheer diversity of Chandrapur's blocks. Chandrapur needs targeted development plans for every household, village, and block.

This type of microplanning generally takes 6-9 months, but we only had 90 days. To make matters more difficult, there were 3 additional problems: Chandrapur has poor infrastructure and connectivity (people have to walk kilometers to find cell service), only 5% of its population is computer literate, and its village lists are not accurate or up to date.

When you have numbers, figures and data in front of you, you stop shooting in the dark.

Ashutosh Salil, IAS
Ashutosh Salil, IAS

District Collector, Chandrapur

Government of Maharashtra

The Solution

Automating the creation of data-driven village development plans

The Tata Trusts and local governments partnered with SocialCops to help district and block officials create microtargeted village development plans in Chandrapur. Our platform was deployed to create a comprehensive household-level data set for 290 villages and use it to draw quick, meaningful insights for government officials.


Our mobile data collection app was used to collect and map data for each household and each village’s infrastructure, healthcare facilities, schools, and more. Each of the baseline surveys ranged from 150 to 200 questions. We also helped to conceptualize, create, and pilot these baseline surveys.


On average, 3,000 survey responses came in from the field every day, resulting in a total of 6.9 million data points. This data was flagged, cleaned, verified, and structured to build household and village profiles and assess development indices.


The transformed data was visualized in an interactive dashboard with geoclustering, village-level comparisons, household-level views, village profiles, and intelligent querying tools. The dashboards also created automated village development plans to help decision makers.

One important player in creating a data-centric culture in government is the technology partner. That's the role SocialCops has been playing, and it's a relationship we value a lot.

Poornima Dore

Senior Programme Manager

Tata Trusts

Our Deployment Strategy


Questionnaire creation

Our data scientists created custom surveys for each village's dialect and demography, plus built-in data validations.


Surveyor training and field piloting

We trained 50 facilitators and 900 volunteers, followed by 7 days of piloting and 4 rounds of questionnaire iteration.


Data collection

Volunteers collected 150 data points from every household in Chandrapur, surveying 160,900 people in just 90 days.


Data flagging

As data was collected, it was automatically verified and bad data was flagged for re-collection.


Data analysis

Our data scientists processed, cleaned, and analyzed all the data to create village scorecards.


Data visualization

Data was visualized on an interactive dashboard with village development plans, profiles, and more.

No internet required
Geotag each household
Reduce survey time with skip logic
Convert the app to local languages

Data collection app

  • Many parts of Chandrapur do not have mobile or internet service. Data was continuously saved to tablets’ local storage, then synced to central servers when internet was available.

  • Every household was geotagged on a map using GPS, even without internet. Surveyors also used Collect to map health centers, schools, and village infrastructure on a satellite map.

  • Every survey was automatically customized with the most relevant questions for the person being surveyed. This saved crucial time on every survey.

  • Many surveyors only spoke Marathi. The entire Collect app — including action buttons and instructions — could be converted to Marathi by simply changing the language setting.

More about Collect

Automatic backchecks

As data was collected, it was automatically verified on Transform. Any data point that fell outside of pre-set parameters or was inconsistent was automatically flagged on Collect. Then surveyors can immediately return to check and re-collect that data point in the field.

More about Flagging

Data transformation


Consistency checks

Includes intra-variable (checking each variable for incorrect values) and inter-variable checks (ensuring that data is consistent across variables).


Village scorecard creation

Data was aggregated to score the development of each village, based on various individual, economic, health, and infrastructure development indicators.


Schemes matching

By matching eligibility data for each scheme with each person's data, Transform determined when people were not using schemes that they were eligible for.

More about Transform
View insights for each block
Identify clusters for development
See each village's development plan
View comprehensive village profiles

Interactive data dashboard

  • Government officials could compare 80 demographic, economic, health, and infrastructure data for each block.

  • Mapping made it easy to find hidden patterns, trends and insights that can be leveraged for better development plans.

  • Village development plans — with the priority and cost of each intervention — helped decision makers plan budgets effectively.

  • All the data — healthcare, education, infrastructure, and more — that officials need was available through interactive charts.

More about Visualize

There were times when we didn't have internet, didn't have network, and were in the remotest villages, but we still collected data for each and every household.

Field volunteer

The Results

Improved budgeting, policy decisions, and program targeting

The 290 village development plans created through this deployment are already being used by government officials at all levels to improve their budget and policy decisions to drive rapid, effective development in Chandrapur.

Roll out of development plans across the district

The village development plans were sent to Gram Panchayat heads for all 290 villages. The Block Development Officer of Mul added 60% of the plans' suggestions to his 2016-17 budget. The Guardian Minister adopted 18 villages and will use our plans to transform these villages into model villages.

Better targeting for government programs

Government officers across all departments are using this data to better target their programs and policies. For example, the Electricity Department is using the dashboard to find which households currently aren't receiving electricity, and the Forest Department is using the dashboard to preserve forest areas by finding the households that are most likely to burn wood (ones near forest areas that don't have an LPG connection).

Improved field visits and government meetings

The District Collector of Chandrapur is using our dashboard to verify claims from his department officials in real time and to cross-check villagers’ development priorities against priorities from village development plans during his field visits. This helps him eliminate false reports or less important complaints and focus on the most important issues in each village.

This project helped the district administration understand the socioeconomic dynamics and development challenges of each village by creating a robust village requirement sheet for each and every village in Mul, Pomburna and Jiwati.

Use data intelligence to make better decisions at any level of government.

Request a demo


Keep reading

Want more information? Check out Slideshare for more details and the full story behind this case study.

Read more