Unlock FMCG Growth with External Data
Unlock FMCG Growth with External Data
Bring the power of the world's biggest external data repository to your consumer goods strategy.
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Our platform powers FMCG leaders across product categories to improve efficiency and increase returns on their most critical business decisions.
Today, business decisions need to be agile, data-driven and rapid to stay on top of rapidly changing consumer dynamics and increasing competitive innovation. However, most businesses still rely on just internal organization data to guide decisions as critical as...
to target?
to target?
to target?
To stay up-to-date on current industry trends and even predict and capitalize on future trends, businesses need to look for insights outside of their internal systems.
Inconsistent data scattered across multiple, siloed internal systems with basic analytics to drive broad decisions.
Highly granular, cross-sectoral external data in one place with advanced analytics to drive highly targeted decisions.
Our platform brings together comprehensive external data, internal business insights and advanced analytics. The result is powerful war rooms - at a category, brand or SKU level - to drive targeted decisions and solve specific business problems.
Draw upon our massive repository of granular, verified, reliable data from the government and other public sources for the world's biggest emerging markets. All cleaned, verified, and unified for the very first time.
Access data from satellites, web services, APIs, local language PDFs, primary surveys, and more.
Layered geographic analysis makes it easy to create a cohesive business strategy - all in a single screen.
Uncover insightful trends and patterns with proprietary analysis, algorithms and estimations.
Monthly analysis reveals how different variables affect business outcomes like store walk-ins or retail sales.
Compare metrics to prioritize between any two locations - villages, sub-districts, towns and even states.
Granular POI data covers competitors' stores, residential complexes, colleges, ATMs, banks and more.
Our intelligent, field-verified algorithms include geoclustering, geotargeting and predictive analytics.
Our platform makes it possible to extract, clean, process and visualize the messiest data sets at scale.
Surf through all data quickly and use interactive visualizations to explore key metrics and trends.
Layer internal sales data with point of interest data (like the locations of banks, residential localities and competitor stores) to identify stores to activate, localities to target and geographies to expand into.
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Make expanding into new markets easier by calculating market potential and location feasibility for any area. The solution layers existing network data with consumer-level demographic and socioeconomic data (such as affluence, connectivity and infrastructure).
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Target consumer healthcare products and activate new consumers based on disease outbreaks. This solution uses data triangulation and field-verified heuristics to track and predict key disease and health data.
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Unlock weather, satellite, vector-borne disease, and social media data
Use weekly predictions of malaria outbreaks to capture future demand.
Unlock infrastructure, disease incidence, literacy, and government scheme data
Capture rural markets where toilets will be built in the next 6 months.
Unlock affluence, water-borne disease, infrastructure, and education data
Run activation campaigns based on weekly incidence of diarrhoea.
Unlock temperature, population, income, age, and point of interest data
Identify locations with the highest returns to run targeted campaigns.
Unlock weather, water quality, water-borne disease, and affluence data
Capture untapped demand in areas with high water contamination.
Our solutions use our proprietary Prosperity Index, which helps any business identify villages with their ideal consumers. The index layers diverse data (demographics, assets and amenities, area connectivity, consumer expenditure, media penetration, and more) to find the economic prosperity of any rural or urban area.
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