VIDEO DEMO

Market Intelligence for FMCGs

Bring the power of granular external data and advanced analytics to your FMCG strategy

The Market Intelligence Solution helps consumer goods businesses unlock powerful insights to get better returns on their most critical decisions across marketing, sales, supply chain and business strategy.

This solution allows FMCG leaders integrate their internal data with external data sources like demographics, points of interest, prosperity, satellite, night-time lights, weather and more to unlock powerful insights for their category, brand or SKU.

Watch the video demo to learn more about this solution.

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FMCG leaders across product categories use this solution to improve efficiency and increase returns on their most critical business decisions.

Unilever

Godrej Consumer Products

Manpasand Beverages

Aditya Birla Group

Use external insights to guide future strategies

In today's rapidly changing markets, business leaders must make critical decisions like whom should they target with their products or where they should expand next.

They often rely on just internal business data, such as last year's sales or store walk-ins. While internal data gives a great picture about how your business performed in the past, it doesn't tell how your business will perform in the future. The answer lies in data outside of your internal systems.

Our solution helps business leaders access diverse data to drive highly targeted business decisions. It covers socio-economics, demographics, asset ownership, consumer expenditure, government schemes, and geospatial profiles, as well as granular data sources like weather, satellite, roads and real-time disease outbreaks.

Create a data-driven picture of your consumer markets

Map all kinds of internal business data — existing store locations, sales performance, consumer profiles and more.
Compare market potential and infrastructure by layering roads, railways, competitor stores and other points of interests.
View detailed demographics such as population, age, gender and number of households for any geography.
Drill down to any geographic level, such as state, district, sub-district or village in rural areas.
Use granular hexagonal grids (down to 1 km) in urban areas for hyperlocal geotargeting based on business potential.
Filter geographies based on their economic prosperity or prioritize them using our pre-built indices.