Today, business decisions need to be agile, data-driven and rapid to stay on top of rapidly changing consumer dynamics and increasing competitive innovation. However, most businesses still rely on just internal organization data to guide decisions as critical as...
to target?
to target?
to target?
To stay up-to-date on current industry trends and even predict and capitalize on future trends, businesses need to look for insights outside of their internal systems.
Satellite data
Government data
Geospatial data
Statistical resources
Our insight packs (with cleaned, structured and analysis-ready data from diverse sources) can be used by organizations or companies across categories to improve decision-making across a variety of sales, marketing and strategy use cases.
DISTRIBUTION
Overlay your internal sales and outlet penetration data with our external data to identify spots with high market potential but low penetration of your products.
STRATEGY
Use our Economic Potential insight pack, along with factors such as urbanization and electricity use, to identify focus areas with untapped market potential.
MARKETING
From home-to-home activations to OOH, our granular data about high-rise buildings, consumer personas and affluence help target every campaign for the highest ROI.
SALES
Your salesforce doesn't need to sell blindly anymore. Prioritize outlet visits, push the right products at the right stores, plan daily routes, and personalize sales conversations with granular outlet-tagged data.
MARKETING
Use geolocation data on ATMs, banks, schools, playgrounds, malls and commercial centers to run targeted 360-degree digital marketing campaigns, down to a 1 sq. km radius.
STRATEGY
Tag outlet-level sales data with insights on affluence, spending potential, urbanization extent, demographics, infrastructure and more to target outlets or initiatives based on market potential.
In today's world, every problem is complex and multi-dimensional. Data from a single sector just won't give you a complete answer. That's why our insight packs cover 15 sectors and 30 sub-sectors — everything from healthcare and economic growth to weather and affluence.
Use economic prosperity to target products, programs, and campaigns to the perfect customer. Our 1 km grids are 10x more granular than pin code and ward boundaries.
Get yearly updated population numbers at 1 sq. km grids. Look beyond outdated Census numbers to highly accurate grid-level measures of number of people and households.
Find locations of malls, commercial centers, ATMs, and other key infrastructure. Want to target young mothers? Run campaigns around schools, playgrounds and maternity hospitals.
Find which areas have the fastest recent growth and hold the highest potential for future growth, and focus your sales & marketing spends or programs in those regions.
Access 360-degree insights on the population and geography of all pin codes of India, and use the insights to find priority pin codes for targeting decisions or initiatives.
Find which areas have growing digital coverage and penetration. Focus your digital campaigns in high-penetration areas or digital literacy programs in low-penetration areas.
DATA CATALOGUE
Get all the information you need about all our data packs, their geography and time coverage, across sectors in one single PDF.
Download the catalogue